“Trying to thrive in the world of financial services without harnessing the power of data is like driving with your eyes shut. As Bill Gates said, ‘The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.’ It’s incredibly rewarding to help our clients harness the efficiencies that data creates.”
Director of Technology
Ready to leverage data to drive improved efficiencies and enhanced member retention and profitability? Count on Sidd to show you the way.
A CUNA Mutual Group employee since 2011, Sidd has tackled a wide variety of data-related assignments. Most revolved around enterprise architecture, which gave him a holistic view of the organization’s strategies, processes, and information technology. Sidd also led the build-out of the Digital Service and TruStage properties and is ITIL-v3 certified.
Before bringing his data skills to the world of credit unions, Sidd was a senior systems architect with Compuware Corporation—where he oversaw distributed application development and architecture—and an IT manager and senior web architect at HSA Home Warranty, where he played a pivotal role in growing their organization. Sidd has a reputation for curiosity and drive, and his eye for detail makes him an invaluable member of the AdvantEdge Analytics team.
Sidd received his Bachelor of Engineering in Electronics and Telecommunications (BE) from the College of Engineering in Pune, India, where he received a full academic scholarship.
When Sidd isn’t using data to help credit unions tackle their biggest challenges, you can find him on the couch cheering on his favorite sports teams: the Packers, the Badgers and the Indian Cricket Team.
Most people don’t know that Sidd played cricket for the under-16 squad of the Indian national cricket team. Want to talk bowling and fielding strategies? Sidd’s your man.
Data nerd-tastic facts about Sidd: Sidd has a photographic memory –test it out and see for yourself!