“Trying to thrive in the world of financial services without harnessing the power of data is like driving with your eyes shut. As Bill Gates said, ‘The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.’ It’s incredibly rewarding to help our clients harness the efficiencies that data creates.”


Sidd Kuckreja

Director of Technology

Sidd Kuckreja, Director of Technology CUNA Mutual AdvantEdge Analytics

Ready to leverage data to drive improved efficiencies and enhanced member retention and profitability? Count on Sidd to show you the way.

A CUNA Mutual Group employee since 2011, Sidd has tackled a wide variety of data-related assignments. Most revolved around enterprise architecture, which gave him a holistic view of the organization’s strategies, processes, and information technology. Sidd also led the build-out of the Digital Service and TruStage properties and is ITIL-v3 certified.

Before bringing his data skills to the world of credit unions, Sidd was a senior systems architect with Compuware Corporation—where he oversaw distributed application development and architecture—and an IT manager and senior web architect at HSA Home Warranty, where he played a pivotal role in growing their organization. Sidd has a reputation for curiosity and drive, and his eye for detail makes him an invaluable member of the AdvantEdge Analytics team.

Sidd received his Bachelor of Engineering in Electronics and Telecommunications (BE) from the College of Engineering in Pune, India, where he received a full academic scholarship.

When Sidd isn’t using data to help credit unions tackle their biggest challenges, you can find him on the couch cheering on his favorite sports teams: the Packers, the Badgers and the Indian Cricket Team.

Most people don’t know that Sidd played cricket for the under-16 squad of the Indian national cricket team. Want to talk bowling and fielding strategies? Sidd’s your man.

Data nerd-tastic facts about Sidd: Sidd has a photographic memory –test it out and see for yourself!

Blessen Abraham, Director, Analytics CUNA Mutual AdvantEdge Analytics

Blesson Abraham
Director, Analytics

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Tarrian Cale, Director, Business Operations CUNA Mutual AdvantEdge Analytics

Tarrian Cale
Director, Business Operations

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Emily Engstrom, Business Lead CUNA Mutual AdvantEdge Analytics

Emily Engstrom
Business Lead

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Carolyn Jahnke

Carolyn Jahnke
Director, Legal

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Sidd Kuckreja, Director of Technology CUNA Mutual AdvantEdge Analytics

Sidd Kuckreja
Director of Technology

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Anne Legg, Director, Market/Client Strategies CUNA Mutual AdvantEdge Analytics

Anne Legg
Director, Market/Client Strategies

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Eric LeVin, Vice President, Chief Technology Officer CUNA Mutual AdvantEdge Analytics

Eric LeVin
Vice President, Chief Technology Officer

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Mark Miyamoto

Mark Miyamoto
Sales Specialist

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Chris Nicholas, Vice President, Chief Analytics Officer CUNA Mutual AdvantEdge Analytics

Chris Nicholas
Vice President, Chief Analytics Officer

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Tim Peterson, CUNA Mutual AdvantEdge Analytics

Tim Peterson
President

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Raj Rathi, Director, Analytics CUNA Mutual AdvantEdge Analytics

Raj Rathi
Director, Analytics

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Christine Schneider

Christine Schneider
Leader, Business Solutions Team

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John Slack, CUNA Mutual AdvantEdge Analytics

John Slack
Sales Specialist, Manager

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