“Data never lies and is the single most robust asset credit unions can use to improve their members’ lives. The numbers tell us powerful stories about members: what they like and dislike, what they want, even the problems they might not fully understand they face. We live in an amazing time to be able to harness this information and create new ways to meet members’ needs.”


Anne Legg

Director, Market/Client Strategies

Anne Legg, Director, Market/Client Strategies CUNA Mutual AdvantEdge Analytics

Data matters. But it tends to matter more if there’s a talented storyteller who can interpret the data, give it context, and share it in a way that lets stakeholders understand just what that data is trying to say.

Meet Anne Legg. Storyteller extraordinaire. Credit union expert, thought leader, and champion.

Over the years, Anne has helped credit unions of all sizes understand their data and leverage it to create transformational business strategies. And she has an enviable track record of turning data into solutions—solutions that tackle the challenges of today’s competitive and highly regulated and disrupted business climate.

A credit union veteran, Anne has written extensively on the credit union business model and business strategy. She’s served on various credit union organizations’ boards and been a contributing author to CUNA’s Environmental Scan, the credit union industry’s leading strategic planning guide.

Anne is a graduate of the University of Iowa and holds a Master’s in Business Administration with an emphasis in Marketing from National University, San Diego.

When she’s not digging into credit union data you can find Anne honing her storytelling skills at her local library, a storytelling festival or a big-data meet-up group.

And when she’s not tapping into the power of stories, Anne is probably biking, swimming, hiking, running or (literally) getting down and dirty in a tough mudder competition.

Data nerd-tastic facts about Anne: She’s worked closely with 75% of the core processors in the credit union space and recently used big data to help a credit union client record its highest loan volume in history.

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